One family. A few farms we know. One promise.

The problem we started with

Sri Lanka grows some of the world's finest cinnamon. The families who grow it see very little of what you finally pay for it. By the time a quill reaches a Western supermarket, it has passed through collectors, exporters, importers, distributors and retailers, and every one of them has taken a margin along the way.

So we set ourselves a number to aim at. Our goal is to return 60% of profit to the growers and the ecosystem that produces our cinnamon, rather than letting it leak away to corporations. It is a goal we are working towards, not a finished achievement, and it is the number we want to be measured against.

The families at the start of the chain do the hardest, most skilled work, growing, harvesting, and hand-rolling each quill, for a fraction of what their cinnamon eventually sells for.

What we do differently

We collapse the chain. Our family runs the estate, and a few partner farms grow alongside us. We grow, harvest, dry, roll, and pack, then ship directly to the person who's going to brew it. The margin those middle links would have taken stays in two places instead: with you, as a fairer price for genuinely better cinnamon, and with the families who grow it.

The growers on our estate earn a stable wage rather than a per-piece rate. Their children are supported through school. There is a free health clinic on site for the workers and their families. That is the point of selling direct.

Why "true" cinnamon

The cinnamon we grow is Cinnamomum verum, known as true cinnamon, native to Sri Lanka. It is prized for being sweet, delicate, and complex, with a fragrance that unfolds rather than overwhelms, and quills so finely layered they crumble in your hand. It is the spice that traders once sailed oceans to find, and it's the only kind we will ever sell. You can read its full history in our journal.